Brand Currency
New Episode Every Thursday
The currency of a strong brand isn’t just in the aesthetics, it’s in the alignment.
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Hosted by creative power couple Charles & Jonsi McGill, Brand Currency breaks down the strategy, mindset, and creative decisions that shape how the world sees your business and how your business sees itself.
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Each week, we unpack what it takes to build a brand that not only looks good, but holds its weight in every room you walk into.
We’re talking design. We’re talking psychology. We’re talking culture, clients, and conversions. No fluff. No marketing jargon. Just clear, creative direction from two people who do this for real.
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About The Hosts
Charles McGill
Brand Strategist, CMO program grad from Columbia Business School, and co-host of Brand Currency
Jonsi McGill
Brand Ambassador and co-host of Brand Currency
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Brand Currency Podcast Trailer | Hosted by Charles & Jonsi McGill
This is Brand Currency. A podcast for entrepreneurs who are ready to build brands that look good and lead to real results. Hosted by Charles and Jonsi McGill, brand strategists and founders of PandaCommission, we’re sharing the real conversations behind branding, design, clarity, and confidence.
Ep. 1: Branding Myths That Are Keeping You Underpaid (and What to Do Instead)
Branding Myths That Are Keeping You Underpaid (and What to Do Instead) In this episode of Brand Currency, we’re breaking down the most common branding myths that keep entrepreneurs stuck, undercharging, and confused about what actually drives revenue.
Ep. 2: The Broke Brand vs. The Bankable Brand — What’s the Real Difference?
Why do some businesses seem to print money… while others hustle nonstop and still struggle? It’s not always about the product, it’s about how your brand is positioned.
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Want your brand featured on the Brand Currency Podcast? We offer two premium ad placements—midroll and end frame—in every episode. If you help entrepreneurs grow, stand out, or scale, this is your chance to reach an engaged audience of creatives and business owners. See examples below, then click to learn more.
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