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Your First Launch Won’t Be Your Biggest, And That’s Okay
Let’s go ahead and say it plain… Your first launch probably won’t be your biggest. But that’s not a failure. That’s how this works. Stop...
Charles McGill
Jul 13


Big Fish, Small Pond: Why Dominating Your Local Market Still Works
Everyone’s chasing viral. The algorithm. The trending sound. The next big funnel. But let me ask you something, what’s the point of...
Charles McGill
Jul 6


Stop Changing Your Brand Colors Every Season
Let me just say this: You don’t need new colors. You need consistency. Every time you change your brand colors, fonts, or vibe just...
Charles McGill
Jun 29


Your Brand Can’t Just Be Pretty, It Has to Sell
Let me just tell you… A pretty brand with no purpose is like a luxury car with no engine. It might look good sitting there... but it’s...
Charles McGill
Jun 22


Why Professional Design Actually Saves You Money (Not Costs You)
Let’s talk about something most people get completely backwards: They think hiring a professional design team is expensive. So instead,...
Charles McGill
Jun 15


“Be Like My Dad and Get Rich” — The Quiet Power of Branding
The other day, my 9-year-old son CJ wrote something that stopped me in my tracks. We had taken him and his little brother to the Next...
Charles McGill
Jun 9


Why You Should Brand Like You’re Already at 7 Figures
A lot of business owners think branding is something you do after you “make it.” Once the money is flowing. Once the clients are lined...
Charles McGill
Jun 1


If People Are Confused, They Don’t Convert
Let me tell you… Confused people do not buy. They might like your post. They might compliment your brand. They might even say, “Ooh I...
Charles McGill
May 25
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