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“Be Like My Dad and Get Rich” — The Quiet Power of Branding
The other day, my 9-year-old son CJ wrote something that stopped me in my tracks. We had taken him and his little brother to the Next...

Charles McGill
Jun 9


Why You Should Brand Like You’re Already at 7 Figures
A lot of business owners think branding is something you do after you “make it.” Once the money is flowing. Once the clients are lined...

Charles McGill
Jun 2


If People Are Confused, They Don’t Convert
Let me tell you… Confused people do not buy. They might like your post. They might compliment your brand. They might even say, “Ooh I...

Charles McGill
May 26


Same Van. New Attention. (The Power of Presentation in Personal Branding)
So I got the van detailed recently. Nothing fancy...just our 2020 Toyota Sienna. It’s almost paid off, still running strong, and gets us...

Charles McGill
May 19


The Netflix Strategy Nobody Talks About
Everybody talks about how Netflix disrupted the game. But nobody talks about how they quietly became a part of our lives. See, Netflix...

Charles McGill
May 12


Doing Everything Isn’t a Badge of Honor—It’s a Sign You Need Support
Let me just say this real clear: Doing everything isn’t a flex. It’s a red flag. There’s nothing admirable about being the social media...

Charles McGill
May 5


What If Shedeur Said No? Why the NFL Might Be Forcing the Sanders Family to Build Their Own Table
Let’s be real, Shedeur Sanders falling beyond the third round of the NFL Draft isn’t just surprising. It’s suspicious. Actually, forget...

Charles McGill
Apr 28


You’re Not Too Early to Build a Brand—You’re Just Waiting Too Long
We’ve heard it all before: “I’ll invest in branding once I get more clients.” “Let me wait until I’m more established.” “I’m not ready to...

Charles McGill
Apr 21
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