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Brand Longevity: How to Build a Business That Stays Relevant for Years
We all want that evergreen business—the kind that’s still thriving decades from now, not just riding a temporary wave. But staying...

Charles McGill
Mar 3


The Future of Branding: How AI, Trends, and Culture Are Changing the Game
Branding is changing—fast. What used to take years of trial and error can now be done in seconds with AI. Social media trends go viral...

Charles McGill
Feb 24


Why Some Brands Feel Big (Even When They’re Small)
Ever see a brand and think, “Man, they must have a whole team, a giant budget, and a CEO with a private jet”—only to find out it’s run by...

Charles McGill
Feb 17


The Cost of Cheap Design: Why Cutting Corners Can Hurt Your Brand
We all love a good deal. Who doesn’t? But when it comes to branding and design, going cheap can cost you way more in the long run. It’s...

Charles McGill
Feb 10


The Power of Visual Storytelling: How Great Design Sells Your Brand’s Message
They say a picture is worth a thousand words—but in business, the right designs can be worth thousands of dollars. When someone lands on...

Charles McGill
Feb 3


Why First Impressions Matter: How to Make Your Brand Stand Out at First Glance
Let’s face it—first impressions are everything. Whether it’s meeting someone for the first time or stumbling across a brand online, that...

Charles McGill
Jan 27


Building a Brand That Lasts: What Big and Small Brands Can Teach Us
When we look at big brands like Apple, Nike, Louis Vuitton, or Gucci, they always seem fresh and innovative, right? But here’s the...

Charles McGill
Jan 20


What Walmart’s New Logo Teaches Us About Branding for the Long Haul
In January 2025, Walmart revealed its first logo update since 2008, collaborating with JKR Global to create a fresh new look. At first...

Charles McGill
Jan 13
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