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Why First Impressions Matter: How to Make Your Brand Stand Out at First Glance
Let’s face it—first impressions are everything. Whether it’s meeting someone for the first time or stumbling across a brand online, that...

Charles McGill
Jan 26


Building a Brand That Lasts: What Big and Small Brands Can Teach Us
When we look at big brands like Apple, Nike, Louis Vuitton, or Gucci, they always seem fresh and innovative, right? But here’s the...

Charles McGill
Jan 19


What Walmart’s New Logo Teaches Us About Branding for the Long Haul
In January 2025, Walmart revealed its first logo update since 2008, collaborating with JKR Global to create a fresh new look. At first...

Charles McGill
Jan 13


The Art of Building Trust: Why Consistency and Patience Are Key to Brand Loyalty
Let’s face it: building trust with your audience takes time. It’s not something you can buy, hack, or rush. It’s earned—one interaction,...

Charles McGill
Jan 6


Consistency Is Key: Why You Shouldn't Quit on a Good Thing
Let me just tell you—one of the biggest mistakes I see entrepreneurs make is abandoning a good idea too soon. We’ve all been there: you...

Charles McGill
Dec 29, 2024


Logos Are Just the Beginning: Why Your Brand Will Evolve Over Time
Let’s be honest: as small business owners, we spend way too much time obsessing over the perfect logo. We want it to say everything about...

Charles McGill
Dec 22, 2024


Procrastination in Disguise: Stop Calling It Perfection, You're Just Scared
OK, let’s cut the fluff and get straight to it. You know who you are. Yeah, I’m talking to you—the one holding onto that old website like...

Charles McGill
Dec 16, 2024


The Power of One: Perfecting Your Core Offer Before Venturing Out
Let’s be real for a second—we entrepreneurs are bombarded with endless advice, trends, and shiny new strategies. Whether it’s the latest...

Charles McGill
Dec 9, 2024
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