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Rebranding with Purpose: Lessons from Jaguar’s Bold Move
When a company rebrands, it’s never just about a new logo or updated colors—it’s a statement. It says, 'We are evolving,' and sometimes,...

Charles McGill
Dec 1, 2024


From Cars to Cybertrucks to Robots: The Power of Branding for Expansion
Imagine a company that makes luxury electric cars. Now, imagine that same company launches an angular, futuristic truck that looks...

Charles McGill
Nov 25, 2024


Why Your Brand Needs Consistency More Than Novelty
In a world where shiny new ideas pop up daily, it’s easy to get distracted. You scroll through Instagram, see a competitor's flashy...

Charles McGill
Nov 18, 2024


Building a Brand Through Challenges: How to Stay Consistent When Life Gets Tough
Let’s be real—life has its ups and downs and those curveballs don’t always wait for “the right time” to show up. As entrepreneurs, we’re...

Charles McGill
Nov 10, 2024


Branding Wars: What Harris vs. Trump Teaches Us About Business Loyalty and Perception
Let’s talk about something that’s making waves far beyond politics: branding. The 2024 election race between Harris and Trump isn’t just...

Charles McGill
Nov 3, 2024


How to Communicate Effectively with Your Designer: Skip the Guesswork and Get What You Want
I recently came across a post where someone was pulling their hair out, struggling to explain what they wanted to their designer. They...

Charles McGill
Oct 28, 2024


Building a Brand on a Strong Foundation: Don't Believe the Hype
Listen y'all, the entrepreneurial online world has a lot of folks giving a lot of bad advice out there. If you’re a small business owner,...

Charles McGill
Oct 20, 2024


Why Your Website Isn’t Just a Minor Thing—It Could Be Everything
Let’s get something straight: your website is not a minor part of your business. It’s not an afterthought, a footnote, or something to...

Charles McGill
Oct 14, 2024
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